Intro

Intro

Whether it’s on billboards or TV, in newspapers or magazines, you can see commercials and spots for the iPhone and iPad everywhere.

“What is it with these devices?” I surfed the World Wide Web to find the following user opinions:

iPhone

“After having my iPhone for a little over two weeks it is clear that it is the best gadget that I ever owned. I am not a gadget guy, but I certainly appreciate elegant design and useful tools.”  Alex (Iskold 2007)

“But now, the 4 is a whole new beast, and I love it accordingly. But why? FaceTime? Retina Display? Multitasking? HD Video Recording and Editing? 5-Megapixel Camera with LED Flash? ... I love my iPhone 4 so much that my iPad is getting jealous.”Xavier (Verhoeven 2010)

“This is so clearly the case with the iPhone, ... I have Wifi everywhere I go and the speed is exceptional there.” Brendan (McLoughlin 2007)

„I love my iPhone, it’s awesome. I use it more than any phone I’ve ever had. In fact I almost use it more than I use my computer nowadays. And one of the main places that I do this is in bed.” Ollie (Campbell 2009)

These are just some user opinions about the iPhone which I think clearly demonstrate why the iPhone is so popular. To begin with, the functions Xavier enumerated are very attractive to users. Moreover, the advantage of internet access at any time, in any place through an easy to use interface and a pocket size gadget is bound to grab people’s attention. The fact that the iPhone is ultra-portable and accommodates so many needs or environments is very important for me, because this means that people use them in different contexts. And it is really necessary to consider these user situations, when you design an application.

Of course, the iPhone is not the only smartphone, but it is the most popular one. In the following image you can see that the iPhone 4 and iPhone 3gs are on rank 1 and 3 (see Top Ten Reviews 2010):

iPad:

Oringinally, Apple created the iPad for the E-Book market. Apple wanted to develop a competitive product to the Amazon E-Reader named “Kindle”. But the iPad emerged as a tablet computer, allowing users to also use email, browse the internet, watch films, play games. The iPad lifestyle accessory is similar to the iPhone and it provides users with a good design. According to Apple this product was designed to revolutionize entertainment and news. However, the iPad has not achieved the major target of being an E-Reader for newspapers, because such publications do not support the iPad. It’s understandable as they are fear that supporting the iPad means a drop in the sales of paper publications which would lead to Apple controlling newspapers the same as Apple controls the branch of music with the iTunes product (see Moll 2010).

In conclusion I think Apple is not as successful with the iPad as with the iPhone. This point is also supported by the fact that the iPad is ranked 6 under the tablet computers (see Epinions 2010).

Campbell, O., 2009. Using my iPhone in bed. dtdigital (online). Available at:http://dtdigital.tumblr.com/post/183201880/using-my-iphone-in-bed [Accessed 20 October 2010]. Epinions, 2010. Top 10 Tablet PCs (online). Available at:http://www.epinions.com/Tablet_PCs/show_~top_sellers [Accessed 23 October 2010]. Iskold, A., 2007. The Top 10 Things I Love About My iPhone. ReadWriteWeb (online). Available at:http://www.readwriteweb.com/archives/the_top_10_things_i_love_about_my_iphone.php [Accessed 20 October 2010]. McLoughlin, B., 2007: I love my iPhone. Brendan’s blog (online). Available at:http://brenmcl.blogspot.com/2007/11/i-love-my-iphone.html [Accessed 20 October 2010]. Moll, S., 2010. Der Herr der Maschine. TAZ (online). Available at:http://www.taz.de/1/netz/computer/artikel/1/der-herr-der-maschine/ [Accessed 23 October 2010]. Top Ten Reviews, 2010. 2011 Compare Best SmartPhones (online).  http://cell-phones.toptenreviews.com/smartphones/ [Accessed 17 October 2010]. Verhoeven, X., 2010: Why I love my iPhone 4. Macworld (online). Available at:http://www.macworld.com.au/blogs/why-i-love-my-iphone-4-14474/ [Accessed 20 October 2010].