Colour concept

Adapted from the personas (see post: personas) I developed for each persona mood boards with clothes the persona would wear and an image of the homepage of every fashion brands the persona likes. Based on the mood boards I deduced colours for the iPhone and iPad design. The next sections describe the steps to deduce the colours.

Mood board for persona Lilli (favourite brands: Top Shop, Accessorize, Zara, Mango): 
v

Mood board for persona Christina (favourite brands: Hugo Boss, Comptoir des Cotonniers, Cos) : 

Mood board for persona Steve (favourite brands: Fred Perry, Ben Sherman, Urban Outfitters):

The deduced colours in a table of colour: 

Samples for the deduced colour black:

In the samples below it is visible that some fashion websites are only in black and white. With this discreet design the fashion websites present the functions in the background and the high quality images with the models and the collection in the foreground.

Samples for the deduced colour turquoise:

There are not much images samples in the mood boards to deduce the colour turquoise. Some samples are in the picture below and one samples is more blue and therefore more a colour of the colour family. However I chose the colour turquoise, because it is a very practical colour. On the one hand turquoise is a unisex colour (target audience men and woman, see post: personas) and on the other hand it is a highlight colour. In combination with black and grey turquoise works very well with colour and no colour contrast (see post: colour and contrast).

Accessorize, 2011. Accessorize website. Available at:  www.accessorize.com/ [Accessed 5 February 2011].

Ben Sherman, 2011. Ben Sherman website. Available at:  www.bensherman.com/ [Accessed 5 February 2011].
Comptoir des Cotonniers, 2011. Comptoir des Cotonniers website. Available at:  www.comptoirdescotonniers.com/ [Accessed 5 February 2011].
Cos, 2011. Cos website. Available at:  www.cosstores.com/ [Accessed 5 February 2011].
Fred Perry, 2011. Fred Perry website. Available at:  www.fredperry.com/ [Accessed 5 February 2011].
Hugo Boss, 2011. Hugo Boss website. Available at:  http://www.hugoboss.com [Accessed 5 February 2011].
Mango, 2011. Mango website. Available at:  www.mango.com/ [Accessed 5 February 2011].
Top Shop, 2011. Top Shop website. Available at: www.topshop.com/ [Accessed 5 February 2011].
Urban Outfitters, 2011. Urban Outfitters website. Available at:  www.urbanoutfitters.co.uk/ [Accessed 5 February 2011].
Zara, 2011. Zara website. Available at:  www.zara.com/ [Accessed 5 February 2011].